# Consumer Demographic & Sentiment Analysis

> **Deprecation Notice**
> This page describes features that have been removed or replaced in Luxonis Hub. Functionality may be limited and only available
to Hub Original customers. Please refer to the up-to-date guides to provision devices, manage fleets, and deploy applications.

## Description

Application is designed to analyze customer behavior and sentiment within a physical space. It leverages advanced image processing
techniques to provide valuable insights for businesses seeking to understand their customer base.

Sentiment Analysis

The application goes beyond simple object detection. It utilizes sophisticated algorithms to analyze facial expressions and body
language, inferring the overall sentiment of customers within the monitored area.

Customer Demographics

By analyzing visual cues, the application can estimate the customer's gender and age range. This demographic data can be used to
tailor e.g. marketing strategies.

Mood Detection

In addition to overall sentiment, the application may also attempt to detect specific moods, such as happiness, frustration, or
confusion. This granular information can help businesses identify areas for improvement and enhance customer interactions.

Crossing Counter

The application implements a crossing counter feature, which tracks the number of individuals entering or exiting a designated
area. This data provides valuable insights into customer traffic patterns and footfall within the monitored space.

Data Storage and Management Options

This application offers two primary options for storing the collected customer data: local storage and cloud Hub storage. Both
options come with functionalities for automatic deletion of older data when storage reaches its defined capacity.

### View source code

[View source
code](https://github.com/luxonis/robothub-examples/tree/main/Luxonis%20Apps/Consumer%20Demographic%20%26%20Sentiment%20Analysis)